When I started watching Youth Lagoon‘s new video for “July”, I thought it would be yet another set of beautifully-shot visuals about warm and lazy summer days – anything to help us get through this dreary mid-winter afternoon. And sure enough, just like the changing of the seasons, the video changed pace, growing increasingly darker and more confusing. But then again, the video fits well with this bittersweet song about change and loss: “Five years ago, in my backyard I sang love away. Little did I know that real love had not quite yet found me.” Watch the stunning/fucked up video below.
Youth Lagoon’s impressive debut album, The Year of Hibernation, is out now. Definitely check it out if you haven’t already.